The Real Face of Low-Cost Surgery
October 2nd, 2011 Dr. MillardIn a recent edition of USA Today, cosmetic surgery centers offering quick, outpatient procedures such as liposuction and fat transfers as low-cost alternatives to complicated time-honored treatments, were brought to light as having commoditized the plastic surgery industry. With a focus on a speedy, inexpensive turn around rather than patient safety, care and satisfaction, the business is booming all whilst utilizing sales personnel for consultations and diagnoses.
It goes without saying that entrusting your body to the hands of a doctor who may not be Board Certified is a decision any patient should not take lightly. Many patients have been lured into various surgeries by way of advertisements and deals touting low-cost and rapid recovery. Rather than have a consultation at a reputable hospital or surgical center, these low-cost medical centers perform in office consultations, often without the surgeon present. A sales representative proposes procedures and recommends in-office treatments as a lower price alternative to a surgical center with full anesthesia. Inadequate patient screening and follow-up falling well below par is the result of highly pressured sales representatives. The goal being: low cost surgery with extremely high volume.
As explained in USA Today, “They’ve created these kind of fast food courts where people go in, pick from a menu of what they want done and the physician who meets with them is not necessarily the doctor who operates on them and he’s not the one who follows up with them,” says Soto’s lawyer here, Spencer Aronfeld, who is representing other Strax patients. “This is a recipe for disaster.” (September 15, 2011)
Making the decision to invest in plastic surgery is not something to take lightly, in fact, potential cosmetic surgery patients should take time to find a surgeon whom they trust and feel entirely comfortable, in addition to researching the surgeon’s credentials. Experience and Board Certification play a tremendous role in the level of treatment a patient will receive. Boutique surgical centers where pricing may be higher are often leaders in the industry and are at the cutting edge of technology. You may pay more, or even have a longer recovery time, but you can be rest assured that your procedure will be performed by the same surgeon who conducts your consultation, and will take place in a certified surgical center. You are guaranteeing yourself the best result possible.
As you begin to examine your options when considering a plastic surgery procedure, keep in mind that any surgery is somewhat invasive and you should be sure you are in the hands of a knowledgeable, experienced and Board Certified surgeon. At Millard Plastic Surgery, our patients receive the highest level of care and attention, with their safety first and foremost.
Our low-volume, boutique style process presents patients with the highest level of service, technique and attention to detail. Our surgical team collectively offers a host of certifications and years of experience, with an impeccable safety record and a passion for the industry vastly surpassing the masses.
If you are considering cosmetic surgery and believe you may be a candidate, contact bod:evolve today. We are happy to answer your questions and look forward to helping you achieve the look you desire safely and successfully.